Pakistan is a global manufacturing hub for products like textiles, sports goods, leather, surgical instruments, and agricultural products. Many Pakistani businesses export these products to international buyers and earn in dollars ($), euros (€), and pounds (£).
There are two main ways to export:
✅ B2B (Business-to-Business) – Selling in bulk to companies.
✅ B2C (Business-to-Consumer) – Selling directly to customers online.
If you are new to exporting, you might be confused about which model is best for you. Let’s break it down in the simplest way so you can understand and start your export business today!
A B2B export business means you sell products in bulk to wholesalers, retailers, or companies in other countries.
1️⃣ You manufacture or source products in Pakistan.
2️⃣ You find foreign buyers (importers, distributors, or wholesalers).
3️⃣ Buyers place large orders (usually 500+ pieces or tons).
4️⃣ You ship the products in bulk (by air or sea).
5️⃣ Buyers sell the products in their country (to retailers or customers).
✅ Textiles & Fabrics – Exported to garment factories in the USA, UK, and China.
✅ Sports Goods (Football, Cricket Bats) – Sold to international brands like Adidas, Nike.
✅ Surgical Instruments – Supplied to hospitals and medical distributors worldwide.
✅ Leather Products – Sold to fashion brands in Europe.
✅ Rice & Agricultural Products – Exported to supermarkets and wholesalers in the Middle East.
📢 In short: You sell in bulk to businesses, not directly to customers.
A B2C export business means you sell directly to customers in foreign countries through e-commerce websites, social media, or your online store.
1️⃣ You list your products on international platforms (Amazon, eBay, Shopify).
2️⃣ Foreign customers place orders (small quantity, 1-10 pieces).
3️⃣ You ship the products individually (by courier like DHL, FedEx).
4️⃣ Customers pay through online payment methods (PayPal, Stripe, Payoneer).
5️⃣ You keep profits after shipping and platform fees.
✅ Handmade Jewelry & Clothing – Sold directly to customers in the USA, Canada.
✅ Handicrafts & Home Decor – Shipped to European buyers.
✅ Customized Leather Wallets & Bags – Sold via Etsy, Shopify.
✅ Organic Herbal Products & Cosmetics – Sold through Instagram, Facebook Shops.
✅ Pakistani Spices & Dry Fruits – Exported via Amazon.
📢 In short: You sell directly to customers, not companies.
| Feature | B2B Export Business | B2C Export Business |
|---|---|---|
| Target Buyers | Wholesalers, distributors, businesses | Individual consumers |
| Order Size | Large bulk orders (500+ pieces) | Small orders (1-10 pieces) |
| Pricing | Lower price per piece (bulk discount) | Higher price per piece (retail price) |
| Shipping Method | Sea/Air Cargo (Container shipments) | Courier (DHL, FedEx, UPS) |
| Payment Methods | Bank Transfers (LC, TT) | Online payments (PayPal, Stripe) |
| Profit Margin | Lower profit per item, but high volume sales | Higher profit per item, but low volume sales |
| Marketing Method | LinkedIn, B2B platforms (Alibaba, TradeKey) | E-commerce websites (Amazon, Shopify, Etsy) |
| Competition | Medium (only serious exporters) | High (many sellers worldwide) |
| Customer Relationship | Long-term deals, repeat orders | One-time sales, customer support needed |
✔️ Large orders = More revenue per deal.
✔️ Stable & long-term contracts with buyers.
✔️ Lower marketing costs (one client = thousands of products sold).
❌ Hard to find international buyers.
❌ Requires big capital investment.
❌ Payment terms can be delayed (30-90 days).
✔️ Can start with low investment.
✔️ Higher profit per item.
✔️ Easy to market through social media.
❌ Competitive (Amazon, Etsy sellers).
❌ Requires constant customer service.
❌ Shipping costs are higher for small orders.
If you are a beginner with low investment, B2C is the best choice.
✅ Start with Amazon, eBay, Shopify and sell small, high-margin products.
✅ Use Instagram & Facebook Ads to find customers.
✅ Accept payments via PayPal & Payoneer.
If you have big capital & want long-term business, go for B2B.
✅ Find buyers on Alibaba, LinkedIn, TradeKey.
✅ Set up bulk manufacturing with factories.
✅ Use LC (Letter of Credit) payments for security.
👉 Choose B2B (bulk sales) or B2C (direct to customer).
👉 Select high-demand products like textiles, leather, or handmade goods.
👉 Get an export license from TDAP & register on FBR.
👉 Use Alibaba, LinkedIn, Amazon, or Shopify to sell globally.
👉 Use DHL, FedEx for B2C & sea cargo for B2B.
👉 Accept bank transfers for B2B & PayPal for B2C.
📢 Within 3-6 months, you can start getting export orders! 🚀
Both B2B & B2C exports are profitable in Pakistan. Choose the model that fits your budget and skills. Start with low-cost products and expand gradually. With digital marketing & trade platforms, you can sell Pakistani products worldwide and earn in dollars.
📌 Want to learn more about exporting? Contact us & start your journey today! 🚀