Top 25 Mistakes Using Google Search Ads for B2B Export Marketing by Pakistani Exporters

📌 Introduction: Why Google Ads Fail for Many Pakistani Exporters?

Many Pakistani exporters struggle to get results from Google Search Ads because they:
❌ Target the wrong keywords
❌ Ignore negative keywords
❌ Send traffic to the wrong landing pages
❌ Don’t optimize their ads for conversions

🚀 Google Ads can be a powerful tool for export marketing, but only if used correctly.
In this guide, we will cover 25 common mistakes Pakistani exporters make when running Google Search Ads and how to fix them.

📌 1️⃣ Poor Keyword Selection

🔴 Mistake #1: Targeting Broad Keywords

  • Example: Using “leather gloves” instead of “bulk leather gloves supplier”
  • Fix: Use specific B2B keywords like “wholesale sportswear exporter”

🔴 Mistake #2: Ignoring High-Intent Keywords

  • Example: Targeting “football” instead of “custom FIFA football supplier”
  • Fix: Focus on keywords with buying intent

🔴 Mistake #3: Using Only One Keyword Match Type

  • Using only Broad Match leads to irrelevant traffic
  • Fix: Use Exact Match + Phrase Match to target high-quality leads

🔴 Mistake #4: Not Using Negative Keywords

  • Example: If you sell bulk gloves, add “cheap gloves” & “single piece” as negative keywords
  • Fix: Block irrelevant searches using negative keywords

📌 2️⃣ Poor Ad Copy & Headlines

🔴 Mistake #5: Writing Weak Headlines

  • Example: “We Sell Leather Gloves”
  • Fix: Use clear & powerful headlines
    ✅ “Bulk Leather Gloves Supplier – MOQ 500+ | Free Quote”

🔴 Mistake #6: No Strong Call to Action (CTA)

  • Example: “Buy Now” (Too generic)
  • Fix: Use B2B-specific CTAs
    ✅ “Request a Free Quote – Get Prices Now!”

🔴 Mistake #7: Not Highlighting Unique Selling Points

  • Example: “Best Prices Available” (Vague)
  • Fix: Mention specifics like:
    ✅ “ISO Certified | Worldwide Shipping | MOQ 100+”

🔴 Mistake #8: Using Generic Descriptions

  • Example: “We sell high-quality products”
  • Fix: Be specific:
    ✅ “Pakistan’s #1 Sportswear Exporter | Bulk Orders Only”

📌 3️⃣ Bad Landing Page Strategy

🔴 Mistake #9: Sending Traffic to Homepage

  • Visitors don’t see relevant info immediately
  • Fix: Send them to a dedicated landing page with product details

🔴 Mistake #10: No Clear CTA on Landing Page

  • Visitors don’t know what to do next
  • Fix: Use “Request a Quote” or “Get a Free Sample” buttons

🔴 Mistake #11: Slow-Loading Website

  • Example: Websites taking more than 3 seconds to load
  • Fix: Optimize for fast performance on desktop & mobile

🔴 Mistake #12: Not Using Mobile-Friendly Landing Pages

  • Many buyers search on mobile
  • Fix: Use responsive design & fast-loading pages

🔴 Mistake #13: Not Using Trust Signals

  • Missing certifications, testimonials, or export history
  • Fix: Show ISO certificates, past client reviews, and business registrations

📌 4️⃣ Targeting & Bidding Mistakes

🔴 Mistake #14: Not Using Geo-Targeting Correctly

  • Example: Targeting the whole world instead of specific high-demand countries
  • Fix: Target top B2B markets like USA, UK, UAE, Canada

🔴 Mistake #15: Not Using Ad Scheduling

  • Running ads 24/7 wastes budget
  • Fix: Run ads during business hours in your target market

🔴 Mistake #16: Bidding Too Low on High-Competition Keywords

  • Example: Setting bids at $0.20 when competitors bid $1.50
  • Fix: Use Google’s recommended bid range

🔴 Mistake #17: Not Adjusting Bids for High-Performing Keywords

  • Example: Keeping the same bid for low & high conversion keywords
  • Fix: Increase bids on high-performing keywords

📌 5️⃣ Poor Ad Extensions Usage

🔴 Mistake #18: Not Using Sitelink Extensions

  • Missing extra links like “Product Catalog” & “Request Quote”
  • Fix: Add 4+ sitelinks for more clicks

🔴 Mistake #19: No Call Extensions

  • If buyers can’t call you, you lose leads
  • Fix: Add a click-to-call button

🔴 Mistake #20: No Lead Form Extensions

  • Example: Not using a direct lead capture form
  • Fix: Add Google Lead Form Extension

🔴 Mistake #21: No Location Extensions

  • Export buyers want to know your business location
  • Fix: Add your business address

📌 6️⃣ Tracking & Optimization Mistakes

🔴 Mistake #22: Not Setting Up Conversion Tracking

  • Example: Only tracking clicks, not leads
  • Fix: Track form submissions, quote requests, and sales

🔴 Mistake #23: Not Using A/B Testing

  • Running one ad without testing alternatives
  • Fix: Run multiple ad variations & compare results

🔴 Mistake #24: Ignoring Google Analytics Data

  • Example: Not checking bounce rates & session times
  • Fix: Use Google Analytics to analyze performance

🔴 Mistake #25: Not Retargeting Lost Visitors

  • 90% of users don’t convert on the first visit
  • Fix: Use Google Retargeting Ads to follow up on lost leads

📌 Conclusion: Avoid These Mistakes & Get More Leads

🚀 If you fix these mistakes, your Google Ads will:
✅ Generate high-quality international leads
✅ Reduce wasted ad spend
✅ Increase conversion rates for your export business

💡 Want to learn Google Ads the right way? Join our expert-led training today! 🔥